Change Management

What? Change My World??? But this one is so comfortable!

Picture this:

Staff:

You've just returned back from a seminar where you received lots of new ideas for efficiency that you are anxious to implement with the anticipated help of your doctor and yet they refuse to change things from the way they are. You don't understand why you are met with resistance; after all..they PAID for you to attend! How do you convince them that your suggestions can be worthwhile?

Doctors:

Same scenario...you return with new ideas with a list of new and exciting changes for the practice... but everything turns sour (and nothing gets implemented) when your staff does not share your enthusiasm. What do you do to remove them from their comfort zone and convince them to at least try new ideas?